grand touring vodka + BIRDMAN
2020 VIZION Marketing and Branding Agency
Over the past 15 years, 2020 Vizion has been instrumental in securing the financing for a plethora of our client’s businesses. We work closely with our clients to ensure that we are aligned with our client’s vision and brand integrity.
GTVodka contacted 2020 VIZION Marketing and Branding Agency to aligned them with one of today’s top celebrities.
After careful consideration, we decided to go with Bryan Williams, or much better as BIRDMAN / BABY or STUNNA. Bryan Williams is a Multi-platinum selling recording artist, as well as the C.E.O. of Cash Money Records, which sold over 1 Billion records worldwide. We felt that Bryan BIRDMAN Williams would be the best fit based on our re-branding strategy. We understood that partnering with BIRDMAN would not only give us complete access to him, our partnership would also give us access to Lil Wayne, Drake, and Nikki Minaj, arguably the hottest individual artists on the planet in 2011 until the present. Our goal was to leverage the relationship with BIRDMAN for access to Nikki, Wayne, and Drake’s fan base.
Birdman “Baby” and GTV CAMPAIGN
Not only was 2020 Vizion able to bring in a viable celebrity, but 2020 Vizion was also instrumental in negotiating on behalf of said celebrity Bryan BIRDMAN / BABY Williams and Cash Money Records. 2020 Vizion’s C.E.O. Rico Cheatham worked closely with Bryan BIRDMAN / Stunna Williams, Bryan’s attorney Ed Grauer, and Jamal Lucas C.E.O. of Lucas Group Inc on behalf of GTVodka in order to create a strategic partnership. After months of negotiations, we were able to CLOSE THE DEAL and hit the ground running. As part of the deal structure, 2020 Vizion would become the 3rd partner in the GTVodka Brand. 2020 Vizion Agency’s role was the liaison between GTVodka and Cash Money Records (CMR). 2020 Vizion oversaw all marketing, branding, and co-branding initiatives, as well as making sure that Cash Money Records Bryan Stunna Williams completed all negotiated deliverables.
Our strategy was a direct-to-consumer approach. We believed in the product enough to know it would do well against any of our competitors.
2020 Vizion’s arranged a twelve-city, national club tasting tour. The tour visited several of the top cities in both, A and B markets across North America.
Our primary goal was to increase brand visibility, brand awareness, and establish brand viability with a quality product. Against some of the more established and well known Vodka’s brands I.e Ciroc, Belvedere, Bacardi etc., Hands Down GTVodka reigned supreme, beating out the competition time and time again.
Our tastings proved fruitful, data captures, B-2-C feedback, as well as consumers sharing a wealth of new flavor ideas and future expansion categories for GTVodka.
GTVodka is 6X distilled which eliminates close to 100% of the product’s impurities. Our distilling process is one of the key reasons why we can provide a great-tasting, premium product with a silky smooth finish.
Our cross-pollination campaign strategy aligned GTVodka with a vast array of celebrities such as Drake, Young Thug, Tyga, Lil Wayne, Nikki Minaj, Rich Homie Quan, Star (Radio DJ), Maino (Rapper), YMCMB, Trina (rapper), M.Reck TV, Paris Hilton, Busta Rhymes, Jacquees, Derez Deshon, Future, Rich Gang, Mack Maine, Bow Wow, DJ Khalid, Toni Braxton, & many more.
As part of our visibility, awareness, in-market activations, and cross-pollination campaign, GTVodka generated over 1 billion product placement views on Youtube and over half a billion views on other streaming platforms.
